Toshi

Toshi is a Melbourne-based designer lifestyle brand established in 1999, specialising in beautifully crafted children’s accessories, headwear and organic baby essentials. Founded by Ananda Rubens, the brand is known for its refined aesthetic, intelligent functionality and nature-inspired design philosophy. Featuring original prints and high-quality natural materials — from UPF50+ sunhats to merino beanies and newborn apparel — Toshi creates timeless, practical pieces that support comfort, protection and sustainability for modern families.