Crywolf

Crywolf is a New Zealand children’s outerwear brand founded by Natalie Meldrum, creating stylish, sustainable gear designed to inspire outdoor play in all weather. Known for its durable waterproof jackets, rain boots, puffers and adventure-ready accessories, Crywolf combines functional design with eco-conscious materials such as recycled fibres. Tested for performance in rugged conditions and made for active kids aged 1–14, the brand supports comfort, confidence and everyday exploration while reducing environmental impact.